Are you conducting your very own SEO keyword research? Are you completely sure that the steps you are following in your research is effective or after all those months of testing, your website is still in no better shape in the search results? I would like to share with you how I do my own keyword research. You may or may not already be doing these steps but it is definitely worth your time to read this article.
Step number one for me is to have a complete understanding of what my website stands for or what it is all about. You might say that it is a very easy thing and that your site’s topic should be very obvious to you and to other people. But the truth of the matter is that it is not a simple thing to do. Not all website owners fully understands what the overall topic of their website is, especially if their site contains so many pages with varying themes or topics. Naturally it would be harder to say that your website is just about one topic. So why is this important? It’s because keyword research and search engine optimization is more effective and easier to do if you are working with only a handful of keywords.
Next I use a keyword research tool. You can use any tool that you want but as for me, I often use Google’s free keyword tool. I don’t use more than two keyword research tools as I often find myself bombarded with too much data. Also keep in mind that the numbers you are getting are not exact but just estimates. Then I start my keyword research by using the broader terms that I would like to rank for. I don’t use those broad keywords in my seo campaign as it is harder to rank for those keywords. I just use it as my starting point to help me find the long tail keywords which are more easier to compete in.
I’m not sure about you but I only look at the monthly search volume in selecting my keywords. I select those with a good amount of searches, let’s say just a few thousands, and see if there are a lot of competitions for that keyword. If the search results gave just a few sites, then I save that keyword, marking it as a potential keyword.
Now if I am doing my search engine optimizing for just one website, I make sure that there is only one theme or topic for it. I also apply that thought to my keyword research as it will be the main factor in my site’s optimization. With just one theme, your seo campaign will be laser-focused and it will be easier for Google and the other search engines to rank your website properly.
You are probably wondering how many keywords I usually get? It actually varies from one website to another and it often depends on the number of pages of the website. The reason for this is that I usually use just one or two keywords on every page. Still this also helps me stay focused with my seo campaign.
More keyword research ideas have been written and discussed but the points mentioned here are among the basics that you must understand whenever you are doing your own keyword research for seo. Keep everything simple so as not to waste your time on keyword research alone and to give you time to work on other seo techniques.
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