how to increase my scrapbooking business?
i have been an “independent consultant” for a direct marketing scrapbooking company. i am NOT a sales-y type person, and since very few of my friends are already into scrapbooking, it’s difficult for me to get business. i’ve started to think of quitting, but in a last-ditch effort have done minor paid search advertising. (i have a company-provided online presence, but they do not allow you to choose your own keywords or direct traffic to your site for free, outside of your existing customer base.) i’ve gotten a few nibbles from this, but not enough to justify the expense. i’ve also tried holding more crops and events for my customers, but so far, no one has come. i’m looking for some good “warm call” ideas or ways to reach scrapbookers – without lots of investment. any ideas out there?
I am like you, not a sales-y person. If not for the internet and search engines, I would have no sales because I don’t like that aspect of business. But once in a while I get stuck doing fundraisers.
Put together starter kits in a pretty bag and hit up everyone who has ever gotten you to buy stuff from their kids. Tell them this is all they need to make a few special pages without a huge commitment. They also need to buy some to give as Christmas presents to their friends and family.
Unfortunately this is a great deal for the parent company because they don’t have to take the risk – you do. I hope you will forgive me for saying this, but if you don’t enjoy sales and you are not a pushy person, this is not the right line of work for you. Maybe you can at least earn back your investment.
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Automotive Direct Marketing Los Angeles
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