I am looking for some creative direct mailing ideas. I work at a financial institution.?
I am trying to think of some creative things to send our top customers/prospects that has a bit of value, but is creative. Any thoughts?
Really too little to work on. I will let you know what’s important for me, as a customer. The DM needs to look a bit like the statement envelope so I’ll open it. Secondly, don’t send it to me as an insert in a credit card statement because I’ll normally bin them.
The most important thing for you is to create the offer. You need to be clear what is the goal of the DM – get new customers, get more purchase on credit card or whatever. At the moment, I can’t tell you any more because I don’t have any details to help you any more.
Todd Vowell on Direct mail marketing advertising ideas
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