The web has changed and there are simple things that nobody seems to discuss about how you can get really easy, free traffic. Did you know that it actually takes less effort then before? By realizing some things about your customers and the way the internet is going, you can reach more people now.
The first secret is to have interesting conversations. Converse with other experts in your niche, as well as potential customers. Do this by linking to blog posts on other blogs in your market. Swipe their ideas to help you create something your customers would want to read. Post a link to their post inside yours and they get a notice called a “trackback in their comments. Normally, the conversation will start and bring you both more visitors.
Another great way to talk to people is Twitter. Find people that talk about what you are doing in your business by using Twitter’s search function. Follow them to stay updated on what they do and interact with your audience. As you talk to people, more people will want to talk to you.
Secret two is your story. People don’t want to do business with companies, they want to work with people. Is there a reason you sell what you do? Do you have an interesting background story related to your business? Have you faced hard times in your life that relate directly to why you do what you do? Tell your story and you will get more sales and better customers. This will qualify people and help them get to know who you are. The perception of you that your customer takes from what you do is important and some things may be best left unsaid.
Secret three is remembering that your audience are people, too. People focus too much on numbers and statistics… Every potential customer is a person and you should always focus on that. Do you enjoy those annoying popup windows? They may not like it either. Optimize the experience of your visitors by thinking about what they would enjoy. You have to keep two specific things in mind – your sales and the experience of thos that come to your site. You should think of both to get better sales with the same amount of traffic.
Secret four is relationships. The right business relationships will give you the opportunity to get tons of extra visitors. I get a lot of joint venture requests every day. The ones I pay attention to are from people that I know and like. Imagine for a moment what would happen if you could simply pick up the phone and tell a friend that you need their help with something. Wouldn’t that work better than sending a spammy email to someone you don’t know?
You should also be building relationships with your customers. The better they know and like you, the more likely they’ll by what you sell. Do a show on Ustream, respond to comments on your blog posts, and deliver content they can devour and enjoy.
The last secret is to find communities in your niche. Thousands of your prospects are hanging out somewhere on the web. Find them and join. Help people and answer any questions they may have and they will begin searching for you in droves. The more people you help, the faster your reputation will grow. Before long, you’ll have a happy audience by being part of the community and helping others.
Ross Goldberg knows traffic. Become a Traffic Magnet fast, getting new visitors to your websites right away.
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