Ann Sieg or Mike Dillard? Who To Follow?
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There are two “leaders” in today’s network marketing industry who are in the forefront of Attraction Marketing and internet network marketing (internet mlm, internetwork marketing, online mlm… different terms, all means the same thing…): Mike Dillard and Ann Sieg.
Both of these leaders in the network marketing industry have written ground breaking books that have revolutionized the industry and have helped countless number of network marketers find success. They both have applied the principles of attraction marketing to grow massive downlines in their respective businesses without chasing after people or cold-calling… and continue to teach this concept in the industry.
Yet their personalities and writing styles are very, very different. Let’s take a closer look at each of these industry leaders:
Mike Dillard – the Alpha Leader
Mike Dillard is direct and to the point, which shows in his writing style as well as any of his communication (including videos, emails, live presentation). He is very efficient with the use of his words yet uses everyday language to communicate his ideas very clearly.
In the introduction to his ground breaking course, Magnetic Sponsoring, he lets you know that he made his first million while he was still in his twenties.
Rather than appeal to the readers’ emotions, Mike Dillard goes directly to the bottom line. He really takes the ‘no-nonsense, get-to-the-point” approach in his communication.
This is also apparent when he speaks (probably purposefully portraying his leadership qualities in all his communication) as you can see in his free 7-day video bootcamp (if you haven’t watch these videos yet, i highly suggest you do).
Here’s just an example of his writing style. In Magnetic Sponsoring, Mike Dillard writes, “Alphas get the guy or girl, the car, the respect, the money, and have more opportunities …to impact more people…”
Throughout his writing, Dillard leaves you in no doubt as to his own alpha characteristics i.e. leadership qualities.
Ann Sieg – The Renegade Network Marketer
In the introduction for The Renegade Network Marketer , Ann Sieg talks about having to fight the feelings of rejection she experienced early in her career and how she had to rearrange her own thought process to deal with them.
In doing so, she creates an immediate connection with her readers, many of whom are also dealing with rejection within their network marketing business.
Throughout The Renegade Network Marketer, Ann Sieg explains the importance of understanding a prospect’s emotions and how to connect with those emotions.
Her writing style is almost chatty. You forget that you are being introduced to some pretty big concepts, because they are presented to you in such a conversational tone. You can take a glimpse of her writing style in her free report, The 7 Great Lies Of Network Marketing.
As you read her books, emails, or any of her written communication, you’ll get excited; in many cases out of your seat excited. Yet the easy writing style never intimidates you by the magnitude of what is being said.
Do You Connect More with Mike Dillard or Ann Sieg?
By the time many network marketers turn to the internet to look for information about how to build their network marketing / mlm business, they have already experienced a string of frustrating failures.
Some people will be drawn more to Mike Dillard’s alpha leadership persona. They are looking for a strong authority figure to cut to the chase and basically tell them what actions they need to take to move their business forward.
He places the responsibility for the growth of your network marketing business squarely on your shoulders (which I totally agree with by the way… every entrepreneur has to take things by the horn and take ownership and personal responsibility of their own success).
Some people will respond to Ann Sieg’s “I know exactly how you feel; I went through the same thing” approach.
Ann Sieg chooses not to detail her own success except to say that it came in a big way.
Mike Dillard gives numbers. He’ll tell you the number of prospects he has been able to recruit. He’ll tell you the amount of money he has been able to make.
Which of these powerful network marketing leaders should you follow?
For validation and guidance go with Ann Sieg. For the bottom line, no fluff approach, go with Mike Dillard.
Me? I choose to follow both. I learn and absorb everything that these two leaders in the industry have to offer because my prospects and team members also have different personalities and styles. I like to be able to offer either (or both) to help them achieve their goals.
For you? Well, I’d say if you’re just getting started with mastering “the way” of attraction marketing, you should pick one that resonates with you and stick to one style. It’ll help minimize confusion and overwhelm.
Attraction Marketing Tips – How to avoid rejection in network marketing
The Internet has created a new dimension for the network marketing industry over the past few years. It enabled networkers to use websites and blogs to attract prospects to them rather than chasing after them.
Rejection was a big “killer” in the industry even when the Internet was not around. The fact is, most people hate to sell, and they especially hate to sell to family and friends and facing rejections after rejection and oftentimes ruining their relationship.
Now, marketing online or offline, generally breaks down in to two very broad methods: Interruption Marketing vs Attraction Marketing. Let’s take a look at the difference between the two and how a website could be the missing piece of the puzzle in attracting interested prospects into your sales funnel.
Interruption Marketing
The term interruption marketing describes the process to address opportunities in a hit and miss fashion to get them to check out an offer. It is particularly prevalent in the network marketing industry and is a major reason the industry has received a bad reputation over the years.
For example, the old ways of network marketing taught people to approach friends, family and anyone who would smog up a mirror if a mirror was placed under their nose (i.e. they are breathing). If you want to play the numbers game, you can take this approach and see how many will stick on the wall. The problem with this technique is that most people who you approach may not be looking for what you have to offer at all.
This leads to a continuous rejection (90 percent + rejection rate). It very often causes a newbie to leave or abandon their business. This is not a very professional technique especially when there are ways to avoid this kind of approach.
Attraction Marketing
The term attraction marketing means the prospect seeks the person who’s making the offer out. This means that you are no longer chasing anybody. People who are interested in what you have to offer start coming to you for more information. This leads to fewer rejections and makes any network marketer much happier.
Today, the Internet allows MLMers the chance to create an attraction marketing based website where they can provide resources for education and training, and opportunities for interested prospects to learn more about you, and in turn, a great opportunity for you to show your authority to the prospects in a chosen niche.
An attraction marketing based website can be a static site, a blog or any number of Web 2.0 properties which, once set up, work for people 24 / 7. The key here is, instead of approaching strangers (and/or friends and family members) hoping that they will be interested in a business opportunity, you put up a website on the internet where people basically go online to search for information. When done right, the prospect will be much more receptive to listening to your offer because they are the ones who initiated the information search (that means, they are targeted prospects).
In turn, this means less rejection, and with the right presell and followup, you’ll have more chances to sign someone in your company.
The 3 Components of Internet Attraction Marketing
The phrase “attraction marketing” seems to be a bit overused in the last couple of years, thanks to industry leaders like Mike Dillard and Ann Sieg who brought the concept and taught it to the network marketing industry. More significantly, they taught the concept in a way to enable anyone to implement attraction marketing leveraging the power of the internet.
So, when we talk about ‘internet attraction marketing‘, what do we refer to as?
Well, quite simply, ‘internet attraction marketing’ is exactly what it sounds like…
You leverage the power of the internet to attract prospects to you instead of chasing after them.
There are basically 3 parts to this internet attraction marketing model.
- Prospects find you on the internet
- They like what they find and give you permission to contact them or they simply contact you
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You provide ongoing value to them to build trust and relationship, occasionally putting valuable offers in front of the prospects.
This is essentially ‘permission marketing‘ with posture. By having the prospects’ permission to be in touch with them and by continuously providing value, you’re gaining their trust and using the same leverage in your marketing that TV and radio has enjoyed. People don’t mind looking at what you offer if they know, like and trust you. And you do that in ‘internet attraction marketing’ by giving them something of value first using the internet.
And since they’ve given you permission stay in touch with them on a specific subject (related to what you offer), this is a highly targeted list or prospects. That translates into sales and people joining your business.
If you’re into online affiliate marketing, you should check out how other successful affiliate marketers (i.e. often referred to as ‘super affiliates‘) are incorporating this very concept of ‘internet attraction marketing’ into their business model to increase cash flow. You’ll soon see how their practices can readily be applied your network marketing business that can generate residual income without ever doing the old tactics (e.g. cold calling, chasing after friends and family, the 3-foot rule, hosting home parties, passing out flyers, etc.) we come to hate in the network marketing / MLM industry.
Top 3 Free Attraction Marketing Training Resources For Newbies
FREE… a powerful word that attracts tons of people…
It works in any industry or niche… attraction marketing is no exception.
There are a few VERY good free attraction marketing resources that you can get your hands on to start getting yourself familiar with the whole concept. Especially if you’re getting started, there’s no need for you to buy anything as there are tons of free goodies offered by the leaders of the industry.
Here are, in my opinion, the best free attraction marketing training resources that you can start educating yourself with about the whole concept of attraction marketing.
1. Free 7-Day Video Bootcamp by Mike Dillard and the Magnetic Sponsoring team
2. Free Special PDF Report “The 7 Great Lies of Network Marketing” by Ann Sieg
3. FREE business report “The Attraction Marketer’s Manifesto” by Ann Sieg
If I was starting over from scratch and knew nothing about attraction marketing, I would start from the above three free attraction marketing resources barnone.
Attraction Marketing Definition: What is Attraction Marketing?
What is Attraction Marketing?
Here’s what attraction marketing is…
It’s what separates the SUCCESSFUL from the STRUGGLING.
If you do not understand this, or understand this but not apply this, you will continue to STRUGGLE with your business (any type of business for that matter).
In a nutshell, it’s about attracting targeted prospects to YOU instead of you chasing after them.
What we usually see in traditional selling is where the seller advertises and cold calls people to find leads, then qualify those leads that the seller finds to see whether they have an urgent need to buy or have the financial means to buy whatever the seller is selling. You see this done all the time in the real estate industry, mortgage industry, insurance industry, network marketing industry… you name it.
Once the seller finds the ‘qualified’ leads, he/she does some kind of presentation to the ‘qualified’ leads to show how good whatever the seller is selling is. Some are convinced and buy, some are not and throws objections at the seller, which the seller works to overcome.
In this scenario, who’s chasing who?
You got it. It’s the seller chasing after people.
Here’s the thing about selling. People don’t like being sold. They don’t like it when people call them on the phone to pitch them on a product or service. They don’t like it when advertisements bombard them to make the purchase. They don’t like being prospected and don’t like their objections being handled.
Why?
Because being sold does not feel like it’s their decision. Even if they are making the final decision, it doesn’t feel that way when something is sold to them. There’s that gut feeling that doesn’t sit well, and they resist… even if all the objections they have are answered to their logical satisfaction.
On the flip side, people do LOVE to buy. Shopping is one of the most popular pass times for people (at least in affluent countries). People drive all the way to the outlets to find great bargains. They go to shopping malls weekends after weekends to satisfy their shopping cravings. Online shopping? A pure pleasure of an experience for many.
Why?
Because people are the ones chasing after the products/services. It’s their decision.
How does this relate to you and your business?
Well, the same concept applies to your business no matter what your profession is. When you are chasing after your friends and family or cold calling people (perhaps purchased leads), you are SELLING to them. People don’t like being sold. That’s why, unless you get really good at selling, you will encounter a lot of resistance.
If you apply attraction marketing, your prospects will be coming to you. The prospects will be the ones who initiate contact via phone, email, etc. You are the HUNTED instead of the HUNTER.
How do you do that?
By becoming a person of value.
You have to increase your value to others in the marketplace. The more valuable you become to others, the more others will seek you out.
In order to become this ‘person of value’, you must increase your value to others through education and experience.
Your prospects are looking for solutions… solutions to their health problems, legal problems, financial problems, etc. All you have to do is to offer real value to your prospects. Solutions to their most pressing problems.
By doing so, you instantly become the expert in your prospects eyes, and consequently attracting prospects to you rather than you having to chase after them.
Attraction marketing is the most natural and pleasurable way to grow your Network Marketing business. Yes, it takes work. And knowledge. You also need to implement solid business systems to support your efforts. But it is well worth the trouble.
You will be amazed at the number of highly targeted, qualified prospects you will ATTRACT to do business with you — and only with you. It is difficult to resist someone who offers tremendous value. Even people who will never buy from you themselves will send you referrals!
Related Topics
Mike Dillard? Ann Sieg? Who To Follow?
There are two “leaders” in today’s network marketing industry who are considered to be Attraction Marketing pioneers by many to bring the concept into the industry: Mike Dillard and Ann Sieg.