The phrase “attraction marketing” seems to be a bit overused in the last couple of years, thanks to industry leaders like Mike Dillard and Ann Sieg who brought the concept and taught it to the network marketing industry. More significantly, they taught the concept in a way to enable anyone to implement attraction marketing leveraging the power of the internet.
So, when we talk about ‘internet attraction marketing‘, what do we refer to as?
Well, quite simply, ‘internet attraction marketing’ is exactly what it sounds like…
You leverage the power of the internet to attract prospects to you instead of chasing after them.
There are basically 3 parts to this internet attraction marketing model.
- Prospects find you on the internet
- They like what they find and give you permission to contact them or they simply contact you
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You provide ongoing value to them to build trust and relationship, occasionally putting valuable offers in front of the prospects.
This is essentially ‘permission marketing‘ with posture. By having the prospects’ permission to be in touch with them and by continuously providing value, you’re gaining their trust and using the same leverage in your marketing that TV and radio has enjoyed. People don’t mind looking at what you offer if they know, like and trust you. And you do that in ‘internet attraction marketing’ by giving them something of value first using the internet.
And since they’ve given you permission stay in touch with them on a specific subject (related to what you offer), this is a highly targeted list or prospects. That translates into sales and people joining your business.
If you’re into online affiliate marketing, you should check out how other successful affiliate marketers (i.e. often referred to as ‘super affiliates‘) are incorporating this very concept of ‘internet attraction marketing’ into their business model to increase cash flow. You’ll soon see how their practices can readily be applied your network marketing business that can generate residual income without ever doing the old tactics (e.g. cold calling, chasing after friends and family, the 3-foot rule, hosting home parties, passing out flyers, etc.) we come to hate in the network marketing / MLM industry.